The term ‘maturity’ has been used for decades in the context of technical capabilities, ignoring the essential purpose of any modern organization: creating value for other organizations by means of services.
All organizations are service organizations now. We live in the era of Service-Dominant logic and value creation is core to any and all organizations. As a consequence, the only meaningful way to specify an organization’s maturity is to analyze its capability to create value.
This e-book explains how the dimension of value creation can be used to analyze an organization’s maturity, putting terms like ‘customer-driven’ into a more meaningful perspective.
Download your e-book here and learn to apply the term 'maturity' in a modern way. You'll learn how to assess your own organization's maturity, as well as the maturity of your customers and suppliers. Want to know more about USM? Then sign up for a free 2-hour online workshop (in English) or read the USM Library.
Download your copy at the Download page.