USM e-book

The term ‘maturity’ has been used for decades in the context of technical capabilities, ignoring the essential purpose of any modern organization: creating value for other organizations by means of services.

All organizations are service organizations now. We live in the era of Service-Dominant logic and value creation is core to any and all organizations. As a consequence, the only meaningful way to specify an organization’s maturity is to analyze its capability to create value.

This e-book explains how the dimension of value creation can be used to analyze an organization’s maturity, putting terms like ‘customer-driven’ into a more meaningful perspective.

Download your e-book here and learn to apply the term 'maturity' in a modern way. You'll learn how to assess your own organization's maturity, as well as the maturity of your customers and suppliers.

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