The values shared by a group of people, including expectations about how people should behave, their ideas, beliefs and practices.
Alternative formulations
- collective mental programming (Hofstede).
- the common understanding (Sanders & Neuijen).
- the pattern of assumptions that a group has learned because it appears to work (after De Leeuw).
Read the USM Introduction book, to study the details of the USM Method
The benefits of becoming a certified USM Coach.
Read the free e-books in the Downloads section.